A lot of night clubs these days have names to attract young people. Many night club names are used to portray comfort (i.e. silk, crystal, water, cleanse, purify.) These names suggest tranquility and a soothing atmosphere.
I have never wanted to open a night club. If I were, however, to open a night spot, I would use other names that would be less attractive. I would consider the following names for my establishment: puke, vomit, pus, guts, stench, or possibly roadkill. While these names do not connote a happy place, they are truly unique and may attract a different type of crowd to dance the night away. It's high time for change; it's time to be different in a complex world.
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